從特斯拉被美國(guó)的NADA為首的保守勢(shì)力封殺不難看出，汽車(chē)電商乃至C2B的直銷(xiāo)模式的電商汽車(chē)已經(jīng)觸碰到甚至于威脅到了傳統(tǒng)汽車(chē)經(jīng)銷(xiāo)商的奶酪，而國(guó)內(nèi)汽車(chē)電商并沒(méi)有發(fā)生任何相關(guān)事件，似乎連此類(lèi)事件發(fā)生的任何跡象和苗頭也還沒(méi)有，原因何在呢？

seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;"> 從特斯拉被美國(guó)的NADA為首的保守勢(shì)力封殺不難看出，汽車(chē)電商乃至C2B的直銷(xiāo)模式的電商汽車(chē)已經(jīng)觸碰到甚至于威脅到了傳統(tǒng)汽車(chē)經(jīng)銷(xiāo)商的奶酪，同理可以看出國(guó)內(nèi)汽車(chē)電商并沒(méi)有發(fā)生任何相關(guān)事件，似乎連此類(lèi)事件發(fā)生的任何跡象和苗頭也還沒(méi)有，那么原因何在呢？seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">

seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">
seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">

seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">首先來(lái)說(shuō)國(guó)內(nèi)的汽車(chē)市場(chǎng)環(huán)境與美國(guó)不同，國(guó)內(nèi)絕大部分是以廠商授權(quán)的4S店管理模式為主體，所以制造商也就是主機(jī)廠有著對(duì)市場(chǎng)的絕對(duì)控制權(quán)，這方面業(yè)內(nèi)人士基本都明了，拿下一個(gè)并不是那么強(qiáng)勢(shì)的品牌的公關(guān)費(fèi)用幾乎都要千萬(wàn)之巨，可想而知這里面經(jīng)銷(xiāo)商與廠家多么的不對(duì)等，而且廠家也有隨時(shí)收回經(jīng)銷(xiāo)權(quán)的可能性，沒(méi)有產(chǎn)生利益紛爭(zhēng)，那么一定就是還沒(méi)有發(fā)生利益的糾葛使然。seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">

seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">
seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">

seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">再者，就是以廠商為主導(dǎo)的汽車(chē)電商也才剛剛起步，業(yè)內(nèi)消息上汽的汽車(chē)電商平臺(tái)雖然去年就已經(jīng)籌備但當(dāng)下還沒(méi)有上線，只是MG5的C2B模式模仿特斯拉的已經(jīng)開(kāi)通，但在市場(chǎng)上并沒(méi)有引起任何波瀾，是營(yíng)銷(xiāo)有問(wèn)題還是消費(fèi)者不買(mǎi)賬亦或中國(guó)的消費(fèi)者還沒(méi)有適應(yīng)這樣的新模式，而針對(duì)特斯拉的瘋炒僅僅只是跟風(fēng)行為而并非真的消費(fèi)行為就達(dá)到了可以線上人定制筆記本一樣而去買(mǎi)車(chē)的新潮水土不服，也未為可知。seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">

seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">
seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">

seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">ntent="" uploads="" 2014="" 03="" 1-500x281.jpg"="" width="500" height="281" style="height:auto;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">
seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">

seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">ntent="" uploads="" 2014="" 03="" 1-500x281.jpg"="" width="500" height="281" style="height:auto;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;"> 但是，經(jīng)過(guò)研究天貓汽車(chē)及可以發(fā)現(xiàn)端倪和各種機(jī)密，那里雖然有一百多款車(chē)型在銷(xiāo)售，可大部分月銷(xiāo)售額還都是零，市場(chǎng)沒(méi)啟動(dòng)的證據(jù)可見(jiàn)一斑，為時(shí)尚早的證據(jù)鏈也就基本可以形成。seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">

seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">ntent="" uploads="" 2014="" 03="" 1-500x281.jpg"="" width="500" height="281" style="height:auto;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">
seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">

seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">ntent="" uploads="" 2014="" 03="" 1-500x281.jpg"="" width="500" height="281" style="height:auto;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;"> 那么，去年首次試水“雙十一”的汽車(chē)電商可謂喜大普奔的多家電商網(wǎng)站的汽車(chē)網(wǎng)購(gòu)相關(guān)數(shù)據(jù)又是怎么回事？易車(chē)網(wǎng)的車(chē)意達(dá)接到訂單90466份，訂購(gòu)的總金額高達(dá)117億元，搜狐汽車(chē)則收獲銷(xiāo)售線索605430個(gè)，訂購(gòu)總金額達(dá)到了92.05億元，汽車(chē)之家的購(gòu)車(chē)節(jié)項(xiàng)目共訂出17776輛汽車(chē)，訂購(gòu)總額達(dá)到26.43億元，唯一的正式電商，雙11節(jié)日的始作俑者“天貓汽車(chē)”也賣(mài)出1.07萬(wàn)輛的好成績(jī)，銷(xiāo)售額達(dá)到8億多元，總金額達(dá)到234億的驚人數(shù)字，銷(xiāo)量幾乎達(dá)到了去年的5倍，達(dá)到了天貓系雙十一活動(dòng)350億的三分之二。seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">

seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">ntent="" uploads="" 2014="" 03="" 1-500x281.jpg"="" width="500" height="281" style="height:auto;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">
seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">

seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">ntent="" uploads="" 2014="" 03="" 1-500x281.jpg"="" width="500" height="281" style="height:auto;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">那么幾乎88萬(wàn)輛的訂單也好銷(xiāo)售線索也好是如何出來(lái)的？如果按照上述數(shù)據(jù)真實(shí)可信的話，我們分析一下，如果全面的網(wǎng)銷(xiāo)怎么也應(yīng)該達(dá)到更大一個(gè)數(shù)字，這個(gè)在2000萬(wàn)的銷(xiāo)售總額里面幾乎應(yīng)該占到百分之幾應(yīng)該是沒(méi)問(wèn)題的吧？但即便百分之幾那也還是可以令廠家欣喜，同樣這部分份額也確實(shí)要讓經(jīng)銷(xiāo)商感到壓力的吧，但他們幾乎都相安無(wú)事，合理的解釋只能是數(shù)據(jù)有問(wèn)題亦或他們利益均享了，但是即便當(dāng)下利益均享，對(duì)于經(jīng)銷(xiāo)商可真的是與虎謀皮，網(wǎng)銷(xiāo)電商最大的優(yōu)勢(shì)就是便利，節(jié)約成本也就意味著要削除多余環(huán)節(jié)和多余成本而簡(jiǎn)化汽車(chē)銷(xiāo)售流程環(huán)節(jié)，那么誰(shuí)是這中間的多余環(huán)節(jié)，在銷(xiāo)售環(huán)節(jié)中經(jīng)銷(xiāo)商的渠道就一定是這個(gè)環(huán)節(jié)，經(jīng)銷(xiāo)商一定心知肚明，但他們沒(méi)有壓力還樂(lè)此不疲的唯一的合理解釋就是，網(wǎng)銷(xiāo)的汽車(chē)電商還沒(méi)有真的啟動(dòng)，而帶給他們的銷(xiāo)售線索的增加，他們的奶酪從中不僅沒(méi)有被切割反而獲益了。seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">

seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">ntent="" uploads="" 2014="" 03="" 1-500x281.jpg"="" width="500" height="281" style="height:auto;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">
seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">

seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">ntent="" uploads="" 2014="" 03="" 1-500x281.jpg"="" width="500" height="281" style="height:auto;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;"> 其實(shí)當(dāng)下的汽車(chē)電商還只是僅僅實(shí)現(xiàn)了導(dǎo)購(gòu)的功能訴求，才讓廠家、渠道把控者經(jīng)銷(xiāo)商和電商平臺(tái)，乃至消費(fèi)者同時(shí)受益了，于是，才有風(fēng)平浪靜式的多方皆大歡喜的共贏局面。當(dāng)然，這種局面的平衡不會(huì)維持太久，互聯(lián)網(wǎng)的最大功能就是簡(jiǎn)化流程中的多余環(huán)節(jié)，它自身就能夠在運(yùn)營(yíng)的基礎(chǔ)上切割多余利益分?jǐn)?，?shí)現(xiàn)最優(yōu)化的模式，這是一個(gè)先期的利好，同時(shí)也是汽車(chē)市場(chǎng)利益切割的前兆。seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">

seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">ntent="" uploads="" 2014="" 03="" 1-500x281.jpg"="" width="500" height="281" style="height:auto;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;"> 因?yàn)殡娚唐脚_(tái)可以讓消費(fèi)者購(gòu)車(chē)的決策依據(jù)更可靠，消費(fèi)者在網(wǎng)上通過(guò)DSR評(píng)分和其他消費(fèi)者的評(píng)價(jià)反饋，就可以很直觀地知道這款車(chē)到底怎么樣，避免了在不同的4S店來(lái)回奔波之苦，也避免了偏聽(tīng)廣告或者個(gè)別消費(fèi)者誤導(dǎo)的可能性，消費(fèi)者可以根據(jù)自身需要和其他消費(fèi)者用車(chē)感受，做出更合適的決策。再者，消費(fèi)者可以通過(guò)各種云計(jì)算應(yīng)用達(dá)到價(jià)格、性能、售后等優(yōu)劣的直觀對(duì)比，輕松地做出最終抉擇，信息的扁平化更會(huì)加快車(chē)商的競(jìng)爭(zhēng)白熱化而讓消費(fèi)者受益，最后讓車(chē)商在扁平化的網(wǎng)絡(luò)平臺(tái)上忍痛割肉，最終達(dá)到真正的汽車(chē)電商模式的實(shí)現(xiàn)。seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">

seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">ntent="" uploads="" 2014="" 03="" 1-500x281.jpg"="" width="500" height="281" style="height:auto;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">
seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">

seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">ntent="" uploads="" 2014="" 03="" 1-500x281.jpg"="" width="500" height="281" style="height:auto;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">

seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">ntent="" uploads="" 2014="" 03="" 1-500x281.jpg"="" width="500" height="281" style="height:auto;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">
seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">

seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">ntent="" uploads="" 2014="" 03="" 1-500x281.jpg"="" width="500" height="281" style="height:auto;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;"> 同時(shí)，因?yàn)槭侵苯雍推?chē)廠家面對(duì)面交流，消費(fèi)者還可以提出一些個(gè)性化需求。對(duì)于汽車(chē)廠商來(lái)說(shuō)，可以通過(guò)電商平臺(tái)的大數(shù)據(jù)非常直觀地知道自己的目標(biāo)消費(fèi)群體是哪些人，自己的產(chǎn)品在哪些地方還存在不足，存在改進(jìn)空間，廠商及時(shí)改進(jìn)對(duì)于消費(fèi)者也是利好。所以，無(wú)論是對(duì)于汽車(chē)廠家，還是經(jīng)銷(xiāo)商，還是消費(fèi)者，其實(shí)汽車(chē)電商都是一件大好事。那么消費(fèi)者買(mǎi)賬與否還需要市場(chǎng)的長(zhǎng)期培養(yǎng)和類(lèi)似雙十一大戰(zhàn)式的規(guī)模巨大的優(yōu)惠活動(dòng)的催生。seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">

seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">ntent="" uploads="" 2014="" 03="" 1-500x281.jpg"="" width="500" height="281" style="height:auto;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;"> 其實(shí)，這樣的理論是我個(gè)人深思熟慮的結(jié)果，我可以舉個(gè)例子，二維碼現(xiàn)在已經(jīng)風(fēng)靡中國(guó)幾乎可以說(shuō)普遍應(yīng)用了，但是我接觸到的時(shí)候是八九年前了，那時(shí)在歐美甚至于在日韓都已經(jīng)很普遍地應(yīng)用了，但那時(shí)我找了很多國(guó)內(nèi)的公司，只找到兩家做這個(gè)業(yè)務(wù)的，但是2010年蜂擁而上數(shù)百家公司做二維碼業(yè)務(wù)，但是，二維碼真正普及的前夜大部分死掉了，我認(rèn)識(shí)的就有兩個(gè)公司做二維碼業(yè)務(wù)，在二維碼普及的前夜作為先驅(qū)死掉了。于是，同理可證，汽車(chē)電商更是個(gè)大市場(chǎng)，是眾多角色粉墨登場(chǎng)方可唱車(chē)一場(chǎng)好戲的舞臺(tái)，但是過(guò)早癡迷或者沒(méi)有實(shí)力堅(jiān)持不到最后同樣會(huì)成為先驅(qū)或者鋪路石也是在所難免的。seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">seline;color:#444444;font-family:''microsoftyahei'',''helveticaneue'',''luxisans'',''dejavusans'',tahoma,''hiraginosansgb'',stheiti;">